Kweichow Moutai Co., Ltd.

Introduction: Kweichow Moutai Co., Ltd. is a limited liability company founded by Kweichow Moutai Winery Co., Ltd., Kweichow Moutai Distillery Technical Development Company, Kweichow Textile Collective Industry Association, Research Institute of Tsinghua University in Shenzhen, China National Research Institute of Food & Fermentation Industries, Beijing Sugar, Tobacco & Wine Co., Ltd, Jiangsu Sugar, Tobacco & Wine Co., Ltd. and Shanghai Jieqiang Tobacco, Sugar & Wine (Group) Co., Ltd. and approved by Q.F.H.Z. [1999] No. 291 Document of People's Government of Guizhou province with a registered capital of RMB 185 million yuan.

At present, the annual Moutai output of Kweichow Moutai Co., Ltd. exceeds 10,000 tons; 43°, 38° and 33° Moutai have expanded the development space of low Moutai family; Moutai Princess Wine and Moutai Welcome Wine have met the demand of low and medium-grade consumer; 15-year, 30-year, 50-year and 80-year aged Moutai have filled the gap of leading top-class and aged liquors in China; the development of aged liquors is unique in China. With over 70 varieties of low alcohol, high, medium, and low-end, top-class series, the company dominates the Chinese market of top-class liquors.

Moral of factory flag：
In shape: three curves--means Organic Moutai, Technology Moutai and Cultural Moutai; arc in the middle--means that the never-ending and long-standing Chishui River is the source of the enterprise and also means that the enterprise is similar to Chishui River, with one wave propelling another, each higher than the previous one.
In color: yellow, symbol of identity and status, is the status of unique culture, history, quality and status of Moutai and the unique integration value of "Cultural Moutai". Green, the crystal "Green Moutai" and "Organic Moutai" built by the enterprise in "green times". Silver grey, represents that the enterprise blends the traditional process and modern technology, continuously makes exploration, research and development and implements "Technology Moutai" strategy.


Moral of factory logo：

In shape, it is circular, with contrast of red and blue to inverse into an abstract eagle shape, representing the enterprise rises like an eagle, meanwhile implying the English abbreviation letter "M" of the group company. The eagle represents the enterprise's grand momentum, demonstrates a strong and deep vitality and distinctive and profound enterprise image. On both sides of the logo, there are 8 flowing lines which symbolize that the factory logo was released at the 80th anniversary for Moutai's winning of Panama International Gold Medal, making the enterprise logo have a far-reaching historic and memorable significance. The logo is red, blue and white, respectively symbolizing the flavor, fragrance and cave bottom of Moutai. In addition, red symbolizes the enterprise's expansion spirit and passionate and endeavoring enthusiasm and implies the unique fragrance of Moutai and a blend of five stars skillfully, symbolizing the national liquor status and international honor of Moutai. The abbreviation of "Moutai" empties into the ocean, symbolizing that the national liquor Moutai will stand high in the world.