Shmaltz Brewing Co.

Introduction: Shmaltz Brewing Company is an American craft brewing company based in Clifton Park, New York that owns HE'BREW Beer and Coney Island Craft Lagers. Founded as “American Jewish Celebration Beer” by proprietor Jeremy Cowan, the company’s beers now are distributed in over thirty-one U.S. states, Canada, and England. Shmaltz is known for blurring beer styles and using puns, art, history, and pop culture in every aspect of their products. After sixteen years as a contract brewer, Shmaltz officially opened their own brewery in Clifton Park, New York in May 2013. Shmaltz Brewing Company was recently recognized as "Best Craft Brewer" by Beverage World Magazine at their 2010 BevStar Awards, and ranked by craft beer consumer website RateBeer.com as one of the 100 "Best Brewers of 2011."

HE'BREW Beer began as a Chanukah experiment in 1996 when founder and proprietor Jeremy Cowan and friends squeezed pomegranates to produce juice for the first HE'BREW beer.[3] Early distribution for this beer was done by Cowan himself out of the trunk of his grandmother’s car in the San Francisco Bay Area. In 1997, Anderson Valley Brewing Company began brewing HE'BREW Beer and its distribution expanded to small craft beer wholesalers in California, Chicago and New York. 2003 marked the year Shmaltz began packaging Genesis Ale and Messiah Bold in six-packs and moved production to Mendocino Brewing Company's facility in Saratoga Springs, NY. Six beers currently make up the HE'BREW Beer line: Genesis Ale, Messiah Bold, Origin Pomegranate Strong Ale, Bittersweet Lenny’s R.I.P.A., Rejewvenator, and Jewbelation. All HE'BREW Beers are certified Kosher by the Kosher Supervision of America.