Cadbury

Introduction: Cadbury, officially Cadbury Enterprises pte Limited, is a British confectionery company owned by Mondelēz International and is the industry's second-largest globally after Mars, Incorporated.Cadbury was established in Birmingham by John Cadbury in 1824, who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company's workers good living conditions.

The company is best known for its confectionery products including the Dairy Milk chocolate, the Creme Egg, and the Roses selection box. Dairy Milk chocolate in particular, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company's bestselling product. Creme Eggs are made available for sale in the United Kingdom (now available all year) from January of each year until Easter, and are the bestselling confectionary product in the country during the period.

The company was known as Cadbury Schweppes plc from 1969 until its demerger in 2008, when its global confectionery business, was separated from its US beverage unit (now called "Dr Pepper Snapple Group").It was also a constant constituent of the FTSE 100 from the index's 1984 inception until the company was bought by Kraft Foods in 2010.Cadbury is headquartered in Uxbridge, London, and operates in more than fifty countries worldwide.