Asahi Breweries, Ltd.

Introduction: Asahi Breweries, Ltd. is a leading brewery and soft drink company based in Tokyo, Japan. As of 2009, the company has a 40% share of the Japanese beer market.

The company's primary beer, from 1957 through the late 1980s, was Asahi Gold (overtaking Asahi Draft, its original formula, which remains in production). In 1987 it introduced Asahi Super Dry, which initiated the Japanese craze for dry beer; this led in turn to Asahi's dramatic turnaround in business performance, and its surpassing of former second ranker Sapporo Brewery in sales and profits.

The Asahi Breweries aims to satisfy its customers with the highest levels of quality and integrity,while contributing to the promotion of healthy living and the enrichment of society worldwide.

Our focus is to further cultivate our mainstay ASAHI SUPER DRY brand. In addition to ongoing campaigns to improve the quality of draft beer in restaurants and the freshness of products in stores, we will enact a variety of sales promotion measures throughout the year in the home-consumption market. With these continued advertising and sales floor programs, we hope to share knowledge of the delicious flavor and beverage value of ASAHI SUPER DRY with the public.