Food Navigator

Introduction: FoodNavigator.com is a daily online news service available as a free-access website and provides daily and weekly newsletters to subscribers.

The service seeks out news stories and data of value to decision-makers in food and beverage development in Europe.

The FoodNavigator.com team is led by award-winning journalists. They scan all available scientific, technical and industry sources and search out previously unpublished material, primary data and expert opinions in all areas of significance to the target audience.

E-marketing expert in international trade publishing

William Reed Business Media capacity to segment markets, as well as its strict qualified newsletter subscription policy have both contributed to its market dominance across a series of qualified audiences of purchasing decision makers.

William Reed Business Media knowledge of its subscriber base far exceeds that of the best controlled circulation trade magazines.

Its active reader recruitment is based on actual, empirical knowledge of its audiences' reading habits, news take-up, and decision-making interests as well as an in-depth knowledge of their demographics and geographic location.

Efficient, Effective Marketing Solutions

By combining market leading editorial with a large qualified audience, FoodNavigator.com is the most cost-effective and responsive medium for reaching decision makers in food and beverage development in Europe.

It's Marketing Solution Team builds personalised online marketing programmes to best suit advertisers' marketing objectives. These combine branded, direct-response tools on the site and direct marketing to subscribers.

By using the latest technology for advertising delivery, tracking and reporting the clients receive direct, real-time access to their results and enquiries.