Fomento Economico Mexicano SAB de CV (FEMSA)

Introduction: We are a leading consumer company in Latin America serving over 314 million customers

In 2012 the company reported revenues of US $18,383 million ($238,309 million MXN), total assets of US $22,829 million ($295,942 million MXN) and today we provide direct jobs to more than 182,000 people.

Founded in 1890 in Monterrey, Mexico, FEMSA is comprised of two complementary business units: Coca-Cola FEMSA, the largest public bottler of Coca-Cola products in the world in terms of sales volume, and FEMSA Comercio, the largest and fastest growing convenience store operator in Mexico by number of stores.

These units are supported by an area of common services named Strategic Procurement, Business Processes and Information Technology, specially designed to drive the business units.

Together they accomplished the FEMSA innovation commitment, from differentiated brands to containers designed to meet the consumer needs, convenient points of sale and efficient distribution systems.

FEMSA operates in nine Latinamerican countries (Argentina, Brazil, Colombia, Costa Rica, Guatemala, Mexico, Nicaragua, Panama and Venezuela) and the Philippines.

FEMSA sells its products through well-known brands in soft drinks, juices, bottled water and energetic drinks such as: Coca-Cola, Sprite,Jugos del Valle, Ciel, Powerade among others

Our strategy is designed to satisfy our customers and consumers, create value for our shareholders, and responsibly serve our local communities.
1 Includes employees from Coca-Cola FEMSA, FEMSA Comercio, and Other FEMSA Business